BestBuy....or best blunder

So I saw a commercial the other day for a promotion BestBuy is doing in connection to the new movie, Despicable Me. You can download a special ap to translate what the funny little minions are saying during the movie.

Uh, correct me if I'm wrong, but aren't there clever messages in the beginning of all movies explicitly telling movie-goers "no phone calls or text messages" during the movie? Nobody wants someone elses cell phone blaring in their face during a movie. So who the heck thought it would be a good idea to run this little promo? Maybe I'm missing something.

Thanks for nothing.

The company I work for recently decided to install a nice flatscreen TV in the breakroom. They also decided we would only be able to watch the Fox News channel, in subtitles, with no volume. Reading while trying to watch TV is like working while I'm on my break.

Thanks for nothing.